Wolf And Whistle: Redefining Lingerie and Swimwear

Written by Carmen Rodriguez

Wolf & Whistle: Redefining Lingerie and Swimwear with Bold, Inclusive Style

In a landscape dominated by minimalist aesthetics and limited sizing, Wolf & Whistle has emerged as a bold, body-positive brand that’s rewriting the rules of intimate and swimwear fashion. Known for their vibrant designs, ethical ethos, and inclusive sizing, Wolf and Whistle caters to women who want to feel seen, supported, and stylish—without compromising on comfort or conscience.

This expert guide explores the brand’s rise, its commitment to sustainability and diversity, and why Wolf & Whistle has become a go-to for lingerie and swimwear that dares to be different.

The Origin of Wolf & Whistle

Founded in London in 2012, Wolf & Whistle began with a mission to offer fashion-forward women something the market was sorely missing: well-designed, high-quality lingerie and swimwear in an inclusive size range. From the outset, the brand embraced individuality, body confidence, and sustainability, aligning itself with the needs of modern, empowered consumers.

Unlike many legacy brands, Wolf and Whistle sought to remove the stigma and limitations around sizing by creating pieces that fit and flatter across the spectrum—from petite to plus, with cup sizes extending into fuller bust territory.

What Sets Wolf & Whistle Apart

1. Size Inclusivity

Wolf & Whistle is proudly size-inclusive, offering lingerie and swimwear ranging from UK 6 to 26, with bra sizes up to a UK G cup. This commitment reflects not only modern fashion sensibilities but a belief that beauty comes in every shape and size.

Their designs avoid the pitfall of simply scaling up smaller patterns. Instead, Wolf and Whistle employs fit models across size ranges to ensure that each piece supports, enhances, and celebrates the natural body.

2. Design-Driven Collections

Forget basics. Wolf & Whistle delivers statement lingerie and bold swimwear, featuring:

Floral embroidery
Vibrant color palettes
Strappy silhouettes
Luxe lace and mesh
Elevated detailing like harnesses and cutouts

These aren’t undergarments to hide—they're lingerie made to be seen, celebrated, and styled.

3. Ethical and Sustainable Practices

Wolf & Whistle is also committed to ethical sourcing and sustainability. Their materials include:

Recycled fabrics (particularly in swimwear collections)
Oeko-Tex certified textiles
Limited production runs to avoid overstock and waste

They manufacture with ethical production partners to ensure fair labor practices and environmentally conscious manufacturing—a major point of distinction in a fast-fashion-driven market.

Best-Selling Collections from Wolf & Whistle

1. Fuller Bust Lingerie

Designed specifically for D+ cups, these bras and bralettes offer:

Supportive underwire or wireless options
Reinforced straps
Stylish but functional silhouettes Popular pieces include balconette bras with lace overlays, mesh panels, and floral appliqués.

2. Sustainable Swimwear

Wolf and Whistle’s swim collections use recycled nylon and feature bold, flattering cuts—from high-leg bikinis to one-pieces with mesh cut-outs. These designs support curves without sacrificing edge or elegance.

3. Bridal & Occasionwear

Their bridal lingerie line is perfect for modern brides seeking feminine details without the cliché. Think ivory lace bodysuits, sheer robes, and coordinating garters with contemporary flair.

4. Loungewear & Nightwear

A newer category for the brand, their loungewear offers:

Satin sets with floral embroidery
Mesh robes with velvet trim
PJ sets that blur the line between sleepwear and daywear

Wolf & Whistle’s Sister Brand: Pink Clove

For shoppers looking for casualwear and plus-size everyday fashion, Pink Clove, the brand's sister line, offers clothing designed for sizes 16–28. The two brands share a commitment to inclusivity and contemporary style, allowing women to build their wardrobes with confidence from the inside out.

Where to Shop Wolf & Whistle

You can find Wolf and Whistle online through their official site and via selected retailers, including:

ASOS
Playful Promises (the parent company, which houses multiple inclusive lingerie brands)
Simply Be
Fashion World
International shipping is available, and many sites offer free returns, making it easy to explore different sizes and styles.

Final Thoughts

Wolf & Whistle has firmly positioned itself as a trailblazer in inclusive, ethical, and fearless fashion. For women who want to wear lingerie and swimwear that reflects their personality—not just their size—this is a brand that offers beauty without compromise.

With every collection, Wolf and Whistle proves that powerful design, supportive structure, and sustainability can—and should—exist together. Whether you’re fuller-busted, plus-sized, or simply someone who wants to feel as fabulous as you look, this is a brand that deserves a place in your top drawer.