Shirley of Hollywood: A Legacy of Glamour and Seduction in Lingerie

In the world of intimate apparel, few names evoke timeless sensuality and theatrical flair like Shirley of Hollywood. As one of the most iconic American lingerie brands, Shirley of Hollywood has built its reputation on bold designs, luxurious fabrics, and inclusive sizing—all while maintaining a unique identity that celebrates glamour and confidence.

This expert guide explores the history, design philosophy, and standout collections that make Shirley of Hollywood a must-know name for lingerie connoisseurs and retailers alike.

A Heritage of Allure: The Shirley of Hollywood Story

Founded in 1948, Shirley of Hollywood is a family-owned company based in Los Angeles, California. The brand began as a corset manufacturer before evolving into a full-scale lingerie label known for its provocative and fashion-forward designs. Over the decades, it has remained true to its roots: creating intimate wear that exudes confidence, sensuality, and show-stopping appeal.

Today, Shirley of Hollywood continues to lead in the boudoir lingerie and costume segments, serving a global customer base that values quality, theatricality, and seductive sophistication.

Design Philosophy: Where Seduction Meets Craftsmanship

At its core, Shirley of Hollywood is a celebration of the female form. The brand expertly blends seductive silhouettes with wearable design, producing lingerie that’s as empowering as it is eye-catching.

Signature Features:

• Lavish Fabrics: Satin, lace, mesh, and stretch charmeuse are commonly used to achieve a luxurious look and feel.

• Bold Detailing: Expect dramatic touches like lace-up backs, cut-outs, ruffles, garters, and sheer paneling.

• Inclusive Sizing: Many collections are available up to 6X, with a dedicated Intimate Attitudes plus-size range.

• Statement Pieces: From bustiers and babydolls to open-cup teddies and corsets, Shirley of Hollywood designs lingerie that makes a lasting impression.

What Sets Shirley of Hollywood Apart?

1. Extensive Catalog

Unlike boutique lingerie brands with limited collections, Shirley of Hollywood boasts a vast product range. This includes:

• Corsets & bustiers

• Babydolls & chemises

• Open-cup & cupless styles

• Garter belts & hosiery

• Bridal lingerie

• Role-play costumes

This diversity makes the brand a favorite among lingerie retailers, photographers, stylists, and individuals seeking a wide variety of intimate apparel for personal or professional use.

2. Showgirl to Everyday Appeal

While many pieces are bold and theatrical, Shirley of Hollywood also offers more romantic and classic styles suitable for everyday wear or special occasions. It’s this range that makes the brand both playful and practical.

3. Plus-Size Leadership

Through its Intimate Attitudes line, Shirley of Hollywood has long been an advocate for plus-size lingerie that doesn’t compromise on sex appeal. Structured bustiers, high-quality stretch fabrics, and strategic seaming ensure that all bodies are celebrated—not hidden.

Bestselling Collections to Explore

• Lace-Up Corsets
  Constructed with boning and steel busks, these pieces blend vintage elegance with modern sensuality.

• Mesh & Lace Chemises
  Lightweight and alluring, perfect for romantic evenings or boudoir photography.

• Teddy Lingerie & Open Styles
  For bold buyers who want to make a statement, Shirley's daring cuts and sheer fabrics deliver.

• Costume-Inspired Lingerie
  From French maid outfits to sexy nurse costumes, Shirley excels in fantasy wear with a luxe touch.

Ideal For:

• Lingerie retailers seeking variety and value

• Consumers who love theatrical, curve-enhancing designs

• Stylists and photographers looking for high-impact visuals

• Plus-size individuals seeking sexy, size-inclusive lingerie

• Brides and honeymooners looking for bold bridal styles

Where to Buy Shirley of Hollywood

Shirley of Hollywood products are available through:

• Authorized lingerie retailers (online and in-store)

• Specialty boutiques

• Online marketplaces like Amazon and Yandy

• Direct-to-consumer distributors worldwide

For wholesale or business-to-business inquiries, Shirley of Hollywood offers an extensive B2B catalog, ideal for boutiques, costume shops, and fashion professionals.

Final Thoughts

Shirley of Hollywood isn’t just a lingerie brand—it’s a celebration of unapologetic sensuality, theatrical flair, and inclusive design. Whether you’re shopping for a bold corset, a romantic babydoll, or plus-size intimate apparel that turns heads, Shirley delivers quality, drama, and seduction in every stitch.

With over 75 years of legacy, Shirley of Hollywood remains a defining name in glamorous lingerie—and continues to inspire confidence, desire, and allure across generations.