BareWeb Inc. A Comprehensive Overview

Written by Carmen Rodriguez

BareWeb Inc. A Comprehensive Overview of the Lingerie E-Commerce Pioneer

Introduction, Established in 1998, BareWeb Inc. is the parent company of Bare Necessities, a prominent online retailer specializing in women lingerie, swimwear, and loungewear. Headquartered in Edison, New Jersey, Bare Necessities has become a significant player in the intimate apparel industry, offering a wide range of products to meet diverse customer needs.

Company Overview

Founded: 1998
Headquarters: Edison, New Jersey, USA
Industry: E-commerce, Fashion, Apparel & Accessories
Key People: Noah Wrubel (Co-Founder & CEO), William Richardson (COO)
Employees: Approximately 200
Annual Revenue: Estimated between $25 million and $100 million
Parent Company: Delta Galil Industries Ltd. (since 2020)

Product Offerings

Bare Necessities boasts an extensive catalog, featuring over 160 brands and 6,400 styles. Their product range includes:Bare Necessities+2Mergr+2MapQuest+2

Bras: Sizes ranging from 28 to 56 bands and AA to N cups
Lingerie: A variety of styles catering to different preferences
Swimwear: Options for various body types and occasions
Sleepwear and Loungewear: Comfort-focused designs
Shapewear and Hosiery: Products aimed at enhancing fit and comfort

The company's commitment to inclusivity is evident in its wide size range and diverse product offerings.

Business Evolution

Bare Necessities began as a family-run business, with roots tracing back to 1965. In 2018, the company was acquired by Walmart as part of its strategy to expand its e-commerce footprint. Two years later, in 2020, Bare Necessities was sold to Delta Galil Industries Ltd., an Israeli apparel manufacturer, marking a new chapter in its growth trajectory.

Customer Engagement and Services

Bare Necessities emphasizes customer satisfaction through various services:

Expert Bra Advice: Offering live fittings via phone and chat to assist customers in finding the perfect fit.
Inclusive Sizing: Providing a broad range of sizes to accommodate different body types.
Fast and Free Shipping: Ensuring a convenient shopping experience.

These services underscore the company's dedication to meeting customer needs and enhancing the online shopping experience.

Industry Position and Competitors

Operating in the competitive online intimate apparel market, Bare Necessities faces competition from brands like Victoria's Secret, Adore Me, and ThirdLove. However, its extensive product range, focus on inclusivity, and customer-centric services have solidified its position as a leading online retailer in the industry.

Conclusion

BareWeb Inc., through Bare Necessities, has established itself as a key player in the online intimate apparel market. With a commitment to inclusivity, customer satisfaction, and a diverse product range, the company continues to adapt and thrive in the evolving e-commerce landscape.